ML Microscope is a small business specializing in MedLink surgical microscope repair and refurbishment. They came to me needing a logo and other branding products, including an introductory postcard and technical labels to be placed on his products.
They wanted a simple logo with clean lines, easily recognizable to clients at a glance. This was a special challenge because MedLink, the original manufacturer and ML Microscope’s owner’s previous employer, had just gone out of business and he was in a scramble to reinvent himself and keep caring for the microscopes he’d lovingly installed and repaired in hospitals and surgery centers.
We were both really happy with the result, and his customers have a recognizable brand for when they need him.
![ML Surgical Microscope Services](https://katejohnsonstudio.com/wp-content/uploads/2020/12/ML-Logo2x2@150ppi-jpg20.jpg)
The postcard was intended as an re-introduction to his former MedLink clients.
![](https://katejohnsonstudio.com/wp-content/uploads/2022/09/Postcard-1024x791.jpg)
The labels would need to be printed on vinyl or a similar material to be mounted on the metal parts of the microscopes.
![](https://katejohnsonstudio.com/wp-content/uploads/2022/09/Label-Mockup-copy-768x1024.jpg)
![](https://katejohnsonstudio.com/wp-content/uploads/2022/09/151005-Black-300x163.png)
![](https://katejohnsonstudio.com/wp-content/uploads/2022/09/152008-Sample-2@144x-100-792x1024.jpg)
![](https://katejohnsonstudio.com/wp-content/uploads/2022/09/ML-Scope-Arm-No-Bkgd@144x-100-1024x422.jpg)